G27 — Chapter 7 - Technical SEO

Criterion G27 : Standard HTML Links — guide + checklist

PART 1 - Fundamentals Chapter 7 - Technical SEO Keyword : liens html standards

We often see this error on mass-generated sites.

The **G27 — Standard HTML Links** criterion is part of our SEO checklist (335 criteria). Here, you have a **practical** method to check and fix it — with a concrete example.

What exactly this criterion covers

We often see this error on mass-generated sites.

**G27 — Standard HTML Links** (Chapter 7 - Technical SEO): Use <a href=URL> not onclick or pure JavaScript links

Why it matters (SEO + UX)

Why it matters: it is a comprehension signal for the engine. When poorly applied, we often observe: ambiguity (wrong associated query), duplication between pages, or loss of performance on loading time.

On volume-generated sites, this criterion also acts as a **safeguard**: a stable rule prevents 1,000 errors at once.

How to check (step by step)

Approach: browser-side control (render + code). Recommended tool: **Search Console (Links)**.

  1. Crawl (Screaming Frog): 200/301/404 + canonicals + depth.
  2. Check anchor and target page (intent coherence).
  3. Verify stability (no useless parameters, no redirect chains).

Tip: first isolate 10 “representative” URLs (top pages + generated pages) before scaling the fix.

How to fix properly

Strategy: repair, re-crawl, and monitor in Search Console.

  • Fix broken links (301/update targets).
  • Write **descriptive** anchors (topic + angle), not “click here”.
  • Build internal linking: pillar pages → subpages → backlinks.

Then: re-crawl 50–200 URLs, then monitor Search Console for 7–14 days (impressions/CTR/indexing).

Concrete example (illustrative)

Example (illustrative):

  • **Context**: service landing page for sports coaching in Paris
  • **Before**: Identical anchors everywhere (“click here”) + broken links.
  • **After**: Descriptive anchors + links to pillar pages (e.g., sports coaching → service landing).
  • **Note**: Goal: better distribute internal popularity and guide crawl.

Checklist to tick

  • [ ] 0 critical broken links
  • [ ] Descriptive anchors
  • [ ] Internal linking to pillar pages
  • [ ] Reasonable depth
FAQ

Frequently asked questions — G27

What is the most common error on “Standard HTML Links”?

Applying an automatic pattern too generic (same logic on all pages) without adding a differentiating element.

What is the fastest tool to check at scale?

For this type of criterion, a crawl (e.g., Screaming Frog) + targeted verification in Search Console (Links) is generally the fastest combo.

How to prevent this from happening on 10K generated pages?

Freeze an auto-generation rule (title/structure/schema/URLs) + add automatic control (crawl or test) before production import.

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