ChatGPT Ads, from strategy to conversions

Web Generation brings its paid acquisition expertise to ChatGPT Ads. We structure your campaigns, create your ads and optimise your budget around the cost and quality of results.

Your advertiser accountSeparate media budgetOne brand · one market

How we manage your ChatGPT Ads campaigns

We align your offer, customer intent and landing page. You retain ownership of the advertiser account and pay OpenAI directly for media. We manage campaign strategy, ads and measurement.

  1. Structure the campaign

    We define the market, conversion goal and budget, then check your landing page and tracking before launch.

  2. Create and test ads

    We write ad variations and refine creative and delivery contexts. Each ad connects a customer need with a clear offer and next step.

  3. Optimise using results

    We track spend, clicks and measured conversions. Your report explains which ads to build on, what to improve and the next decisions.

Measure beyond the click

Ads Manager reports metrics such as impressions, clicks, spend and conversions when measurement is set up. We state the dates and attribution windows used, then compare those signals with qualified enquiries and sales confirmed by your business. An attributed conversion is not automatically collected revenue.

ChatGPT Ads access in Tunisia and France

OpenAI lists Tunisia and France as self-serve Ads Manager markets. We check the countries your account can target, its billing requirements and ad review before launch.

Eligible countries · OpenAI

ChatGPT Ads pricing

You pay OpenAI directly for media. Landing pages, new creative assets and advanced tracking are quoted separately.

Frequently asked questions

OpenAI sources checked on 10 November 2026

What are ChatGPT Ads?

They are clearly labeled ads in ChatGPT, separate from ChatGPT's generated answers. Paying for an ad does not change those answers or buy an organic recommendation.

Where can the ads appear?

OpenAI describes ads below some answers and is also testing a visual format during image generation. Display depends on user and country eligibility, campaign settings and ad review. No particular conversation is guaranteed.

Do I need a Business Hub profile to advertise?

No. Claiming a business profile, publishing a business agent and running ChatGPT Ads are separate steps. Business profiles have their own eligibility and verification requirements.

Who owns the ad account and campaigns?

Your business creates or keeps the advertiser account in its own name. Web Generation works through the access you grant. Account settings, history and data remain in your advertiser workspace.

Is media spend included in agency fees?

No. Agency fees cover the agreed setup and management work. Your advertiser account pays media spend separately to OpenAI. The campaign minimum depends in part on the account's billing currency.

How do you assess results?

We review delivery, clicks, spend and, where tracking is set up, attributed conversions. We compare them with enquiries and sales your business confirms, using explicit dates and attribution rules.

Let’s scope your project

We start by reviewing your account, market, landing page and the action you need to measure.

Contact Web Generation