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LA12
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**Validation & Common Errors**
- Optimizing for a bad signal (poorly defined conversion, inconsistent window).
- Changing budget/bids too often (prolonged learning phase).
- Excessive segmentation (too low volume per entity).
- **Validation**: check before/after (audit + manual test).
FAQ
Frequently asked questions — LA12
How to quickly check a single image ad on LinkedIn?
Use the checklist above, then validate with an audit (tool) and a manual check on a sample.
How often should you re-check?
After any major change (theme, tag manager, campaign structure) and at least once a quarter.
What is the most common pitfall?
Confusing "configured" and "functional." A setting can be present but inactive (conditions, consent, conflicts).
Ready to go from theory to action?
Validate this criterion with an audit, then deepen the method in the Academy.