AB4 — Chapter 25 - Audit GEO

Criterion AB4 : E-E-A-T Author — guide + checklist

PART 3 - AI Mastery Chapter 25 - Audit GEO Keyword : e-e-a-t auteur

This criterion seems “simple”, but it creates many discrepancies in production.

The **AB4 — E-E-A-T Author** criterion is part of our SEO checklist (335 criteria). Here, you have a **practical** method to check and fix it — with a concrete example.

What exactly this criterion covers

This criterion seems “simple”, but it creates many discrepancies in production.

**AB4 — E-E-A-T Author** (Chapter 25 - GEO Audit): Author identified with biography and social links

Why it matters (SEO + UX)

Why it matters: it is a lever for CTR and perception in SERP. When poorly applied, we often observe: ambiguity (wrong associated query), duplication between pages, or loss of CTR performance.

On high-volume generated sites, this criterion also serves as a **safeguard**: a stable rule prevents 1,000 errors at once.

How to check (step by step)

Approach: express audit (manual + 1 tool). Recommended tool: **Search Console**.

  1. Check for the expected signals on the page (author, proofs, NAP, sources).
  2. Verify consistency across the entire site (same rules everywhere).
  3. Measure via Search Console (indexing, queries, linked pages) if applicable.

Tip: first isolate 10 “representative” URLs (top pages + generated pages) before scaling the fix.

How to fix properly

Strategy: fix + add a safeguard for bulk import.

  • Add a real author (or “Published by …”) + profile page.
  • Add 1–3 reliable external sources when stating a fact.
  • Update the page when content changes (date if relevant).

Then: re-crawl 50–200 URLs, then monitor Search Console for 7–14 days (impressions/CTR/indexing).

Concrete example (illustrative)

Example (illustrative):

  • **Context**: FAQ page for a restaurant in Sfax
  • **Before**: No proof: author absent, sources absent, “anonymous” page.
  • **After**: Author + “About” page + external sources + update date (if relevant).
  • **Note**: Goal: credibility + user trust.

Checklist to tick

  • [ ] Clear author/editor
  • [ ] Sources when necessary
  • [ ] Contact/About accessible
  • [ ] Consistent updates
FAQ

Frequently asked questions — AB4

What is the most common mistake on “E-E-A-T Author”?

Fixing an isolated page without fixing the template/import: the mistake returns on the next generation.

Which tool is the fastest for large-scale checking?

For this type of criterion, a crawl (e.g. Screaming Frog) + targeted verification in Search Console is generally the fastest combo.

How to prevent this from happening on 10K generated pages?

Freeze an auto-generation rule (title/structure/schema/URLs) + add automatic control (crawl or test) before production import.

Ready to go from theory to action?

Validate this criterion with an audit, then deepen the method in the Academy.

Audit with the tool → Learn in the Academy →