B2 — Chapter 2 - Structure

Criterion b2-hierarchie-des-titres-h2h3 : Hierarchy of H2/H3 titles — guide + checklist

PART 1 - Fundamentals Chapter 2 - Structure Keyword : hiérarchie des titres h2/h3

This is typically the kind of detail that avoids contradictory signals.

Criterion **B2 — H2/H3 heading hierarchy** is part of our SEO checklist (335 criteria).Here you have a **practical** method to check and correct it — with a concrete example.

What exactly this criterion covers

This is typically the kind of detail that avoids contradictory signals.

**B2 — Hierarchy of H2/H3 headings** (Chapter 2 - Structure): Logical structure without skipping levels (H1 > H2 > H3 > H4), variations of the keyword

Why it matters (SEO + UX)

Why it matters: it’s a technical quality factor (crawl, rendering, indexing).When it is poorly applied, we often observe: ambiguity (bad associated query), duplication between pages, or loss of performance on loading times.

On sites generated in volume, this criterion also serves as a **safeguard**: a stable rule avoids 1,000 errors at once.

How to check (step by step)

Approach: crawl check (list + export).Recommended tool: **Web Developer Toolbar**.

  1. Open the source code and locate the element concerned (tag/structure).
  2. Controls hierarchy and consistency with H1 + intro.
  3. Run a crawl to detect pages that violate the criterion.

Tip: first isolate 10 “representative” URLs (top pages + generated pages) before scaling the correction.

How to correct properly

Strategy: make a “clean” correction (no patch), then measure.

  • Rewrite the plan: H1 clear, H2 = sub-questions, H3 = details.
  • Adds a differentiating element (scope, method, example) to avoid duplication.
  • Checks consistency with the intention (info / comparison / action).

Next: re-crawl 50–200 URLs, then monitor Search Console over 7–14 days (impressions/CTR/indexing).

Concrete example (illustrative)

Example (illustrative):

  • **Context**: local page for aesthetic clinic in Sfax
  • **Before**: generic H1 + sections without hierarchy (inconsistent H2/H3).
  • **After**: H1 intention-oriented + H2 by sub-questions (case: local page — aesthetic clinic).
  • **Note**: Objective: make the plan “scannable” and aligned with intent.

Checklist to tick

  • [ ] Hn hierarchical
  • [ ] Respects: h1 > h2 > h3 > h4
  • [ ] Summary/scanability
  • [ ] Intent aligned sections
  • [ ] Avoid repetitions
FAQ

Frequently asked questions — B2

What is the most common error on “H2/H3 Heading Hierarchy”?

Seek to “optimize” by adding too many keywords, which degrades readability and creates repetition.

Which tool is the fastest to control at scale?

For this type of criteria, a crawl (e.g. Screaming Frog) + a targeted check in Web Developer Toolbar is generally the fastest combo.

How to prevent this from happening again on 10K pages generated?

Freeze an auto-generation rule (title/structure/schema/URLs) + add an automatic check (crawl or test) before import into production.

Ready to go from theory to action?

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