What exactly this criterion covers
This is often seen as an error on mass-generated sites. D6 — Scannable Content (Chapter 4 - Content): Short paragraphs (2-3 sentences), bullet lists, subtitles every 300 words.
D6 — Chapter 4 - Content
Criterion D6: Scannable Content — guide + checklist
This is often seen as an error on mass-generated sites. Criterion D6 — Scannable Content is part of our SEO checklist (335 criteria). Here, you have a practical method to check and fix it — with a concrete example.
Why it matters (SEO + UX)
Why it matters: it is a lever for CTR and perception in SERP. When poorly applied, we often observe: ambiguity (wrong associated query), duplication between pages, or performance loss on loading time. On volume-generated sites, this criterion also serves as a safeguard: a stable rule prevents 1,000 errors at once.
How to check (step by step)
- Open the source code and locate the concerned element (tag/structure).
- Check hierarchy and consistency with H1 + intro.
- Run a crawl to detect pages violating the criterion. Tip: first isolate 10 representative URLs (top pages + generated pages) before scaling the correction.
How to fix properly
Strategy: fix + add a safeguard for mass import. - Rewrite the plan: clear H1, H2 = sub-questions, H3 = details. - Add a differentiating element (scope, method, example) to avoid duplication. - Check consistency with intent (info / comparison / action). Then: re-crawl 50–200 URLs, then monitor Search Console for 7–14 days (impressions/CTR/indexing).
Concrete example (illustrative)
Example (illustrative): - Context: category page for auto garage in Casablanca - Before: generic H1 + sections without hierarchy (incoherent H2/H3). - After: intent-oriented H1 + H2 by sub-questions (case: category page — auto garage). - Note: Objective: make the plan scannable and aligned with intent.
Checklist to tick
- [ ] Matches intent
- [ ] Respects: sub
- [ ] Unique
- [ ] Concrete examples
- [ ] Natural keywords
FAQ
Frequently asked questions — D6
What is the most common mistake on “Scannable Content”?
Trying to “optimize” by adding too many keywords, which degrades readability and creates repetitions.
Which tool is the fastest for large-scale checking?
For this type of criterion, a crawl (e.g. Screaming Frog) plus targeted verification in Google Search Console is generally the fastest combo.
How to prevent this from happening on 10K generated pages?
Freeze an auto-generation rule (title/structure/schema/URLs) plus add automatic control (crawl or test) before production import.
Ready to go from theory to action?
Validate this criterion with an audit, then deepen the method in the Academy.