I13 — Chapter 9 - E-E-A-T

Criterion I13: Original Media — guide + checklist

PART 1 - Fundamentals Chapter 9 - E-E-A-T Keyword : médias originaux

This error is often seen on mass-generated sites.

Criterion I13 — Original Media is part of our SEO checklist (335 criteria). Here, you have a practical method to verify and correct it — with a concrete example.

What exactly this criterion covers

This error is often seen on mass-generated sites.

I13 — Original Media (Chapter 9 - E-E-A-T): Unique and authentic photos/videos, no stock

Why it matters (SEO + UX)

Why it matters: it is a lever for CTR and perception in SERP. When poorly applied, we often observe: ambiguity (wrong associated query), duplication between pages, or loss of performance in rankings.

On volume-generated sites, this criterion also serves as a safeguard: a stable rule prevents 1,000 errors at once.

How to verify (step by step)

Approach: check on the browser side (render + code). Recommended tool: People Also Ask.

  1. Open the source code and locate the concerned element (tag/structure).
  2. Check the hierarchy and consistency with H1 + introduction.
  3. Run a crawl to detect pages violating the criterion.

Tip: first isolate 10 representative URLs (top pages + generated pages) before scaling the correction.

How to properly fix

Strategy: repair, re-crawl, and monitor in Search Console.

  • Rewrite the plan: clear H1, H2 = sub-questions, H3 = details.
  • Add a differentiating element (scope, method, example) to avoid duplication.
  • Check consistency with intent (information / comparison / action).

Then: re-crawl 50–200 URLs, then monitor Search Console for 7–14 days (impressions/CTR/indexing).

Concrete example (illustrative)

Example (illustrative):

  • Context: blog article for sports coaching in Lyon
  • Before: generic H1 + sections without hierarchy (incoherent H2/H3).
  • After: intent-oriented H1 + H2 by sub-questions (case: blog article — sports coaching).
  • Note: Goal: make the plan scannable and aligned with intent.

Checklist to tick

  • [ ] Meets the intent
  • [ ] Respects: photos
  • [ ] Unique
  • [ ] Concrete examples
  • [ ] Natural keywords
FAQ

Frequently asked questions — I13

What is the most common mistake on “Original Media”?

Fixing an isolated page without correcting the template/import: the error returns on the next generation.

Which tool is the fastest for large-scale control?

For this type of criterion, a crawl (e.g. Screaming Frog) plus targeted verification in People Also Ask is generally the fastest combo.

How to prevent this from happening again on 10K generated pages?

Freeze an auto-generation rule (title/structure/schema/URLs) plus add automatic control (crawl or test) before importing to production.

Ready to go from theory to action?

Validate this criterion with an audit, then deepen the method in the Academy.

Audit with the tool → Learn in the Academy →