I6 — Chapter 9 - E-E-A-T

Criterion I6 : Displayed certifications — guide + checklist

PART 1 - Fundamentals Chapter 9 - E-E-A-T Keyword : certifications affichées

We often see errors on mass-generated sites.

The **I6 — Displayed certifications** criterion is part of our SEO checklist (335 criteria). Here, you have a **practical** method to check and fix it — with a concrete example.

What exactly this criterion covers

We often see errors on mass-generated sites.

**I6 — Displayed certifications** (Chapter 9 - E-E-A-T): Professional certification badges, partnerships, awards

Why it matters (SEO + UX)

Why it matters: it is a signal of understanding for the engine. When poorly applied, we often observe: ambiguity (wrong associated query), duplication between pages, or loss of performance on CTR.

On volume-generated sites, this criterion also serves as a **safeguard**: a stable rule avoids 1,000 errors at once.

How to check (step by step)

Approach: validation via Search Console (real data). Recommended tool: **Your WG Analyzer**.

  1. Open the source code and locate the concerned element (tag/structure).
  2. Check hierarchy and coherence with H1 + intro.
  3. Run a crawl to detect pages violating the criterion.

Tip: first isolate 10 “representative” URLs (top pages + generated pages) before scaling the fix.

How to fix properly

Strategy: apply a rule, then check neighboring pages.

  • Rewrite the plan: clear H1, H2 = sub-questions, H3 = details.
  • Add a differentiating element (scope, method, example) to avoid duplication.
  • Check coherence with intent (info / comparison / action).

Then: re-crawl 50–200 URLs, then monitor Search Console for 7–14 days (impressions/CTR/indexing).

Concrete example (illustrative)

Example (illustrative):

  • **Context**: blog article for an aesthetic clinic in Tunis
  • **Before**: generic H1 + sections without hierarchy (incoherent H2/H3).
  • **After**: intent-oriented H1 + H2 by sub-questions (case: blog article — aesthetic clinic).
  • **Note**: Goal: make the plan “scannable” and aligned with intent.

Checklist to tick

  • [ ] Meets intent
  • [ ] Respects: awards
  • [ ] Unique
  • [ ] Concrete examples
  • [ ] Natural keywords
FAQ

Frequently asked questions — I6

What is the most common mistake on “Displayed certifications”?

Fixing an isolated page without fixing the template/import: the error returns at the next generation.

Which tool is the fastest for large-scale checking?

For this type of criterion, a crawl (e.g. Screaming Frog) + targeted verification in Your WG Analyzer is usually the fastest combo.

How to prevent this from recurring on 10K generated pages?

Freeze an auto-generation rule (title/structure/schema/URLs) + add automatic control (crawl or test) before production import.

Ready to go from theory to action?

Validate this criterion with an audit, then deepen the method in the Academy.

Audit with the tool → Learn in the Academy →