I9 — Chapter 9 - E-E-A-T

Criterion I9: Correction Policy — guide + checklist

PART 1 - Fundamentals Chapter 9 - E-E-A-T Keyword : politique de correction

This criterion is discreet… until it blocks SEO performance.

Criterion I9 — Correction Policy is part of our SEO checklist (335 criteria). Here, you have a practical method to check and fix it — with a concrete example.

What exactly this criterion covers

This criterion is discreet… until it blocks SEO performance.

I9 — Correction Policy (Chapter 9 - E-E-A-T): Transparent error correction process, modification history

Why it matters (SEO + UX)

Why it matters: it is a UX point that eventually translates into SEO. When poorly applied, we often observe: ambiguity (wrong associated query), duplication between pages, or performance loss on loading time.

On volume-generated sites, this criterion also serves as a safeguard: a stable rule prevents 1,000 errors at once.

How to check (step by step)

Approach: browser-side control (rendering + code). Recommended tool: Google Search Console.

  1. Open the source code and identify the concerned element (tag/structure).
  2. Check hierarchy and coherence with H1 + intro.
  3. Run a crawl to detect pages violating the criterion.

Tip: first isolate 10 representative URLs (top pages + generated pages) before scaling the fix.

How to fix properly

Strategy: fix the minimum necessary, then stabilize.

  • Rewrite the plan: clear H1, H2 = sub-questions, H3 = details.
  • Add a differentiating element (scope, method, example) to avoid duplication.
  • Check coherence with intent (info / comparison / action).

Then: recrawl 50–200 URLs, then monitor Search Console for 7–14 days (impressions/CTR/indexing).

Concrete example (illustrative)

Example (illustrative):

  • Context: comparison page for hotel in Lille
  • Before: generic H1 + sections without hierarchy (incoherent H2/H3).
  • After: intent-oriented H1 + H2 by sub-questions (case: comparison page — hotel).
  • Note: Goal: make the plan scannable and aligned with intent.

Checklist to tick

  • [ ] Matches intent
  • [ ] Respects: modification history
  • [ ] Unique
  • [ ] Concrete examples
  • [ ] Natural keywords
FAQ

Frequently asked questions — I9

What is the most common error on “Correction Policy”?

Trying to “optimize” by adding too many keywords, which degrades readability and creates repetitions.

Which tool is the fastest for large-scale checking?

For this type of criterion, a crawl (e.g. Screaming Frog) plus targeted verification in Google Search Console is generally the fastest combo.

How to prevent this from happening on 10K generated pages?

Freeze an auto-generation rule (title/structure/schema/URLs) plus add automatic control (crawl or test) before production import.

Ready to go from theory to action?

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