M9 — Chapter 14 - GEO & AEO

Criterion M9 : Structured lists — guide + checklist

PART 2 - Advanced Strategies Chapter 14 - GEO & AEO Keyword : listes structurées

Here we talk about a criterion that often makes a difference in audits.

The **M9 — Structured lists** criterion is part of our SEO checklist (335 criteria). Here, you have a **practical** method to check and fix it — with a concrete example.

What exactly this criterion covers

Here we talk about a criterion that often makes a difference in audits.

**M9 — Structured lists** (Chapter 14 - GEO & AEO): Numbered/bulleted lists for steps and enumerations

Why it matters (SEO + UX)

Why it matters: it is a UX point that ends up translating into SEO. When poorly applied, we often observe: ambiguity (wrong associated query), duplication between pages, or loss of performance on indexing rate.

On high-volume generated sites, this criterion also acts as a **safeguard**: a stable rule prevents 1,000 errors at once.

How to check (step by step)

Approach: validation via Search Console (real data). Recommended tool: **Your WG Analyzer**.

  1. Open the source code and locate the concerned element (tag/structure).
  2. Check the hierarchy and coherence with H1 + intro.
  3. Run a crawl to detect pages violating the criterion.

Tip: first isolate 10 “representative” URLs (top pages + generated pages) before scaling the fix.

How to fix properly

Strategy: apply a rule, then check neighboring pages.

  • Rewrite the plan: clear H1, H2 = sub-questions, H3 = details.
  • Add a differentiating element (scope, method, example) to avoid duplication.
  • Check coherence with intent (info / comparison / action).

Then: re-crawl 50–200 URLs, then monitor Search Console for 7–14 days (impressions/CTR/indexing).

Concrete example (illustrative)

Example (illustrative):

  • **Context**: local page for online courses in Casablanca
  • **Before**: Generic H1 + sections without hierarchy (incoherent H2/H3).
  • **After**: Intent-oriented H1 + H2 by sub-questions (case: local page — online courses).
  • **Note**: Goal: make the plan “scannable” and aligned with intent.

Checklist to tick

  • [ ] Matches intent
  • [ ] Respects: numbered lists
  • [ ] Unique
  • [ ] Concrete examples
  • [ ] Natural keywords
FAQ

Frequently asked questions — M9

What is the most common mistake on “Structured lists”?

Applying an automatic pattern too generic (same logic on all pages) without adding a differentiating element.

What is the fastest tool to check at scale?

For this type of criterion, a crawl (e.g., Screaming Frog) + targeted verification in Your WG Analyzer is generally the fastest combo.

How to prevent this from recurring on 10K generated pages?

Freeze an auto-generation rule (title/structure/schema/URLs) + add automatic control (crawl or test) before production import.

Ready to go from theory to action?

Validate this criterion with an audit, then deepen the method in the Academy.

Audit with the tool → Learn in the Academy →