WG ACADEMY

Analytics & GA4 — Mastering Data

A hands-on 15-hour course across 12 modules to leverage Google Analytics 4, Search Console, and Looker Studio. Learn to build ROI dashboards and drive SEO decisions with data.

12Modules
15hTraining
BeginnerLevel
39€From

Analytics & GA4 — Mastering Data

12 modules · 15h
Dashboards ROICORE
Événements GA4PRO
Rapports personnalisésADV
AttributionCERT
OVERVIEW

Become a Data Expert with GA4 and Google Tools

This unique training guides you step-by-step to master Google Analytics 4, Search Console, Looker Studio, and BigQuery. You will learn to configure precise GA4 events, create custom reports, and build high-performing ROI dashboards. With a practical, focused approach, steer your SEO campaigns with concrete data-driven decisions.

WHAT YOU WILL LEARN

Training highlights

ROI Dashboard Creation with Looker Studio

Learn how to design clear, customized dashboards to effectively track the return on investment of your marketing and SEO efforts.

Advanced GA4 Event Configuration

Master creating and customizing events in GA4 to collect accurate data aligned with your business goals.

Custom Reports and SEO Analysis

Utilize Search Console and GA4 to generate detailed reports identifying SEO optimization opportunities specific to your site.

Data-Driven Decisions with BigQuery

Learn to leverage BigQuery for advanced analytics, optimize marketing attribution, and improve the performance of your SEO campaigns.

TOOLS MASTERED

Tools you will master

Google Analytics 4
Search Console
Looker Studio
BigQuery
TARGET AUDIENCE

Who is this training for?

Beginner marketers aiming to understand SEO data
Digital project managers wanting to manage campaigns with ROI dashboards
SEO freelancers and consultants looking to deepen GA4 and Looker Studio skills
PRICING

Choose your plan

Essential

79€
or 249 TND
  • 1 course of your choice
  • Lifetime access
  • Completion certificate
Choose

VIP

399€
or 1249 TND
  • Everything in Pro
  • 1 year Analyzer Pro
  • 2h coaching/month
Choose VIP

Frequently asked questions

You will learn to create, customize, and analyze events in GA4—ranging from standard to custom events—with practical cases tailored to SEO.
The training combines Google Analytics 4, Search Console, Looker Studio for visual reports, and BigQuery for complex analytics and marketing attribution.
Yes, the training is designed for beginners, featuring clear explanations, concrete examples, and gradual learning of GA4, Search Console, and Looker Studio tools.
You will be able to create effective ROI dashboards, finely analyze SEO data, and make strategic decisions based on accurate and customized analyses.

Ready to master your marketing data?

Enroll now in the Analytics & GA4 training to turn your data into concrete growth drivers.