WG ACADEMY

Master LinkedIn Ads to Boost Your B2B Leads

LinkedIn Ads: B2B campaigns and measurement: 16 online modules, at your own pace. See the detailed curriculum and plans on WG Academy.

16Modules
Self-pacedDuration
IntermediateLevel
99€From

Master LinkedIn Ads to Boost Your B2B Leads

16 modules · Self-paced
Ciblage B2BCORE
Lead Gen FormsPRO
Sponsored ContentADV
InMail AdsCERT
OVERVIEW

Develop Your Expertise in LinkedIn B2B Advertising

This LinkedIn Ads training immerses you in precise B2B targeting using LinkedIn Campaign Manager and Insight Tag. Learn to craft high-performing campaigns with Sponsored Content, InMail Ads, and Lead Gen Forms while mastering budget optimization and advanced reporting. Ideal for professionals aiming to generate qualified leads and implement effective Account-Based Marketing strategies.

WHAT YOU WILL LEARN

Training highlights

Ultra-Precise B2B Targeting

Leverage LinkedIn Campaign Manager’s advanced professional criteria to reach key decision-makers and profiles in your industry.

Ad Formats Tailored to Your Goals

Master Sponsored Content, InMail Ads, and Lead Gen Forms to maximize engagement and qualified lead generation.

Budget Optimization and Advanced Reporting

Learn to manage your advertising spend effectively with tracking tools like Insight Tag to analyze B2B performance in detail.

Account-Based Marketing (ABM) Strategies

Integrate LinkedIn Sales Navigator into your campaigns to precisely target key accounts and personalize your messaging.

TOOLS MASTERED

Tools you will master

LinkedIn Campaign Manager
Insight Tag
LinkedIn Sales Navigator
TARGET AUDIENCE

Who is this training for?

B2B Marketing Managers looking to optimize their LinkedIn campaigns
Consultants and freelancers specialized in professional lead acquisition
Sales professionals and teams integrating LinkedIn Sales Navigator into ABM strategies
PRICING

Choose your plan

SOLO

99€
Tunisia: 149 TND
  • 1 complete training of your choice
  • All modules, quizzes & checklists
  • 5 AI credits; Labs depend on the selected curriculum
Choose

BUSINESS

499€
Tunisia: 1890 TND
  • All courses; 5 accounts in total, including you
  • 100 AI credits + AI voice narration
  • Priority WhatsApp support (within 2h)
Choose BUSINESS

Frequently asked questions

This training covers the use of LinkedIn Campaign Manager for campaign creation, Insight Tag for conversion tracking, and LinkedIn Sales Navigator used in Account-Based Marketing strategies.
B2B targeting is taught through advanced Campaign Manager techniques, using professional criteria such as industry, job function, company size, and more to precisely reach your ideal prospects.
The training focuses on Sponsored Content for visibility, InMail Ads for personalized direct contact, and Lead Gen Forms to simplify qualified lead collection.
This training is designed for an intermediate level; having a foundation in digital marketing is recommended to fully benefit from the modules and specific tools like Campaign Manager and Sales Navigator.

Ready to Generate Qualified Leads on LinkedIn?

Explore the 16 modules of the online course and choose your plan on WG Academy.