Why Google Ads for Your Business
Google Ads puts your business in front of customers actively searching for your products or services. Unlike social media ads, you reach people with high purchase intent.
Campaign Types
- Search campaigns: Text ads in search results
- Display campaigns: Banner ads across websites
- Shopping campaigns: Product listings for e-commerce
- Video campaigns: YouTube advertising
- Performance Max: AI-driven cross-channel campaigns
Keyword Research
Finding the right keywords is crucial:
- Use Google Keyword Planner
- Analyze competitor keywords
- Focus on commercial intent keywords
- Include long-tail keywords
- Use negative keywords to filter irrelevant traffic
Writing Effective Ads
- Headlines: Include keywords and benefits
- Descriptions: Clear call-to-action
- Extensions: Use all relevant extensions
- Landing pages: Match ad message to page content
Budget and Bidding
Start small and scale based on results:
- Set a daily budget you are comfortable with
- Use automated bidding for beginners
- Monitor cost per conversion
- Adjust bids based on performance
Conclusion
Google Ads can deliver immediate results when done right. Start with search campaigns, test thoroughly, and optimize continuously.
Need help with Google Ads? Discover our Google Ads services.