Boost Your Google Credibility
E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is the quality criterion used by Google to evaluate your site's reliability. Optimize your E-E-A-T to dominate SERPs.
What is E-E-A-T?
E-E-A-T is the framework used by Google's Quality Raters to evaluate website quality. This criterion is particularly important for YMYL (Your Money Your Life) sites like health, finance and legal. A good E-E-A-T score improves your ranking and visibility on Google.
Experience
Does the author have real, hands-on experience with the topic?
Expertise
Does the author possess the necessary knowledge and qualifications?
Authoritativeness
Are the site and author recognized as references in their field?
Trustworthiness
Is the site secure, transparent and trustworthy?
E-E-A-T Services
Strengthen your site's credibility in Google's eyes.
Author Profiles
Creation of optimized author pages with biographies, qualifications and social profile links.
Trust Signals
Implementation of trust badges, certifications, customer reviews and legal notices.
Authority Link Building
Acquisition of quality backlinks from authoritative sites in your industry.
Security & Transparency
SSL, privacy policy, terms of service, legal notices and complete contact pages.
Why E-E-A-T in 2026?
Our E-E-A-T Packages
E-E-A-T Audit
- Complete 4-pillar analysis
- Author profile audit
- Trust signals analysis
- Report and recommendations
Monthly E-E-A-T
- Author profile creation/optimization
- Trust signals implementation
- Authority link building
- Metrics tracking
- Monthly reports
Premium E-E-A-T
- Complete E-E-A-T strategy
- Guest posting on authority sites
- Online reputation management
- Expert content creation
- Priority support
Frequently Asked Questions about E-E-A-T
What exactly is E-E-A-T?
E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness. It's the framework used by Google to evaluate the quality and reliability of a website and its content.
Why is E-E-A-T important for SEO?
Google uses E-E-A-T to determine which sites deserve to rank well. A good E-E-A-T score improves your visibility, especially for YMYL queries (health, finance, legal).
How to improve my site's Experience?
Show that your authors have practical experience: personal testimonials, case studies, field photos/videos, and content based on real experience.
What is a YMYL site?
YMYL (Your Money Your Life) refers to sites whose content can impact users' health, finances or safety. These sites are subject to stricter E-E-A-T criteria.
How long to see E-E-A-T results?
E-E-A-T improvements typically take 3 to 6 months to impact your ranking. It's a long-term investment in your site's credibility.
Does E-E-A-T affect AI responses (ChatGPT, Gemini)?
Yes! Generative AIs favor sources with strong E-E-A-T. A good E-E-A-T score increases your chances of being cited by ChatGPT, Gemini and Google AI Overview.
Ready to Boost Your Credibility?
Contact us for a free E-E-A-T audit and discover how to strengthen Google's trust in your site.