Why Redesign Your Website?
A website redesign becomes necessary when your site no longer meets your business objectives, has an outdated design, or performs poorly on mobile devices.
Signs You Need a Redesign
- High bounce rate (over 70%)
- Non-responsive design
- Slow loading speed
- Outdated visual appearance
- Poor conversion rates
Planning Your Redesign
A successful redesign requires careful planning:
- Audit your current site: Analyze traffic, top pages, and user behavior
- Define objectives: What do you want to achieve?
- Map your content: Inventory all pages and assets
- Plan redirects: Create 301 redirect mapping
- Set a timeline: Realistic milestones and deadlines
Preserving Your SEO
The biggest risk in a redesign is losing your search rankings. Follow these steps:
- Implement 301 redirects for all changed URLs
- Maintain your site structure where possible
- Keep your best-performing content
- Update your sitemap and submit to Google
- Monitor rankings closely after launch
Conclusion
A website redesign is a significant investment that can transform your online presence. Plan carefully, preserve your SEO, and focus on user experience.
Ready to redesign your website? Contact Web Generation for a free consultation.