E-commerce Opportunity in Tunisia
E-commerce in Tunisia is booming. With increasing internet penetration and changing consumer habits, now is the perfect time to launch your online store.
Choosing Your Platform
The most popular options for Tunisian e-commerce:
- WooCommerce: Best for WordPress users, flexible and affordable
- Shopify: Easy to use, but higher monthly costs
- PrestaShop: Popular in French-speaking countries
- Custom development: For unique requirements
Payment Solutions in Tunisia
Available payment methods:
- Cash on delivery: Still the most popular (60%+ of orders)
- Bank cards: Via local payment gateways
- Mobile payment: D17, Flouci, etc.
- Bank transfer: For B2B transactions
Delivery Options
- Aramex: Nationwide coverage
- Rapid Poste: Tunisian postal service
- Private couriers: Local delivery services
- Self-pickup: Reduce costs for local customers
Marketing Your Store
- SEO: Optimize for Tunisian search terms
- Social media: Facebook and Instagram are essential
- Google Ads: Target ready-to-buy customers
- Influencer marketing: Partner with local influencers
Conclusion
Launching an e-commerce in Tunisia requires understanding local preferences and payment habits. Start with cash on delivery and expand payment options as you grow.
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